BoboVita has launched a new product campaign titled “Let’s show how happy we grow”. In this initiative, the brand reminds parents of the vital role nutrition plays in the development of babies and young children. The concept was created by the GoldenSubmarine agency.
BoboVita is one of the most popular producers of balanced meals for babies and toddlers. In its latest campaign, the brand focuses on promoting its porridges and jarred food products. BoboVita highlights their simple ingredients, 100% quality, and natural origin, emphasizing that proper diet is crucial for healthy child development.
The “Let’s show how happy we grow” campaign shows parents that childhood is a time for tasting, discovering, and experiencing the world. In the 30-second spot aired on TV and online, we meet three little heroes who, together with their parents, explore something new every day and BoboVita products are a constant part of their joyful daily routines. Additionally, three 15-second ads are being aired, each focusing on a key moment of the day: breakfast, lunch, and dinner.
The creative concept and script development were handled by the GoldenSubmarine agency. The production was carried out by the studio Ones, while PR activities are managed by Alert Media Communications.
