Is there a perfect recipe for a campaign? Yes, and we happened to create one! How did we do it? Well, we played it by ear pairing Miele kitchen appliances with a composer of excellent taste and extraordinary talent. Watch the result and be sure to listen.
Challenge
Miele appliances are truly high end and that influences the entire cooking process, changing it into an unforgettable experience. The precision of each device and its powers just make you want to sing a happy song in your kitchen. But how can we show this to the viewers, heating up their imagination? Of course, by joining images with sounds. Together they spark unique and powerful emotions.
Our approach
To strike the right note and show the harmony as well as precision of Miele kitchen appliances we had to find someone to call the tune. So, we invited Adam Sztaba, a popular composer, conductor and music producer also known from the Must Be the Music program. Under his baton, Miele appliances played a unique culinary concert. A concert of pure precision, because after all, in cooking, just like in conducting an orchestra, this is what counts the most. Precision allows you to achieve perfect results and leaves audiences craving an encore.
We created a 30-second video through which we are led by a tune composed by Adam Sztaba. The film fully showcases the mastery of Miele kitchen appliances: the sounds of instruments intertwine with kitchen noises, creating a symphony – a feast for the senses. As for dessert, four 15-second formats were also created. In them individual devices play the main part being music to one’s ear, literally and figuratively. Listen to the sounds of perfection by the DGC steam oven, induction hob, oven and coffee maker.
Take a look, perk your ears and let your senses go on a journey with Adam Sztaba and a kitchen that sounds of precision.
We were also present outdoors. In the capital, you could admire two murals (at Politechnika Warszawska and Elektrownia Powiśle).
Our campaign involved press advertisements and spot itself was shown on screens in cinemas across Poland.
