Alior Bank has long supported financial education, helping generations better understand the world of money and saving. Until now, however, there was a gap in products and communication targeted at those just beginning their journey toward financial independence.
The Challenge
Introducing children to the world of finance is no small challenge—but convincing parents that it’s worth doing as early as possible is an even bigger one. To make that easier, Alior Bank designed and developed the Alior Kids app—a tool dedicated to children aged 7–12. Our task was to create a campaign that would not only capture the attention of kids but also resonate with their parents.
We focused on an easy to use, kid-friendly interface featuring an animated brand hero, and emphasized that everything is fully safe for young users.
The Solution
Alior Kids app isn’t just a practical tool—it’s a first step toward learning how to manage money responsibly. Our key goal was to show how educational values can be seamlessly combined with modern technology, and to emphasize that finances can be intuitive and engaging for kids.
The heart of the campaign was a 30-second video spot under the slogan “We’ve Been Good with Money Since Childhood.” Presented in a lighthearted, dynamic, and colorful style, the video highlighted how children—just like their parents—handle many everyday challenges with ease, from managing their own schedules to making thoughtful purchasing decisions.
And they do it especially well thanks to the Alior Kids app, a solution tailored exactly to their needs.
A modern visual style, friendly animation, and narration by 8-year-old Tymek helped deliver key information to parents in a fun and playful way—while also keeping it appealing to children.
In addition to airing on TV and in Helios and Multikino cinemas, the video became the launchpad for a broad digital campaign, spanning social media, websites, and educational materials available at Alior Bank branches. During the winter break, we also appeared in more playful spaces—on small sticker-style formats in Suntago Water Park and Trampoline Parks—meeting parents exactly where they often spend time with their children.
Thanks to these efforts, the message about Alior Kids reached the right audience: parents. And thanks to the campaign, now they know how they can help their kids take their first financial steps.
And we came away with the firm belief that financial education for the youngest can be simple, fun, and engaging—and that the best ideas are born when creativity meets real value for the audience.
