Nasal congestion? Sinus headache? We got rid of it with an eXtra force… and our digital campaign. The campaign shows in an unusual way how the medicine works. Want to unblock your stuffy sinuses? See for yourself how it is done these days..
Strategy
Our digital campaign had one main goal: to introduce a cure which not only relieves symptoms but also fights the reason one suffers from sinus infection. Up till now, the consumers could use a medicine which only helped them to mitigate the symptoms. Our 30 sec long spot and our digital campaign presenting the product also visualized the medicine’s strength and fast-acting properties.
Our approach
To show how easy and fast the infected sinuses can be unblocked, we incorporated a well-known gesture everyone makes when unblocking their smartphone. We presented a story of two characters – a man and a woman – who both suffered from sinus infection, and how they managed to fight it. At the end of the spot we see both characters fully enjoying life again. We used a simple, easy to decode, lifestyle language which is not that common in the pharmaceutical world. Well, it worked!
