Talent is something every great athlete, artist or scientist have. In 2019 NIVEA for the fifth time developed its exceptional Talent Playgrounds where kids across Poland can discover and deepen their interests.
Challenge
A nation-wide social campaign „Talent Playground by NIVEA 2019” – win one of 20 playgrounds for your neighborhood.
Our approach
We motivated local communities to support their regions and their young talented residents. Our CSR campaign engaged many Poles to use their social media to promote the contest and to encourage voting for particular location of the playground. A special juror path was created which increased the chance of winning. Many Poles recorded videos, created presentations featuring kids and their special talents. Every material was inspired by action’s song which referred to a very popular song from the “Mr Kleks’ Academy” movie. For the purposes of the campaign we wrote new lyrics for the song „From a diary of a young herbalist” (new lyrics: Piotr Gorzkowski and Bartek Wiśniewski).
Our campaign was supported by a website, posts in social media and banners.
