Increasingly, websites become our major source of information. Websites we visit also influence our purchasing decisions.
Challenge
ŠKODA, a leader of the Polish automotive market, needs a modern and intuitive website to comprehensively present brand’s expansive offer. The website should provide every consumer with an easy-to-find information, allow them to quickly configure a car and to find out the real price of their selected car.
Our approach
Our upgraded website offers much more intuitive navigation. The website’s main functions, such as registration for a test drive and the pricelists are now more visible and easily accessible. The copy is user-friendly thanks to its improved information architecture. We changed the communication to be more direct and better understandable for less advanced users.
Additionally, we replaced our pdf pricelists with an interactive pricelist, which made finding specific information on car’s equipment elements significantly easier and faster.
