Our creative life is full of challenges! And one of our favorite ones in recent months was creating a commercial for our tastiest client yet – the Body Chief brand.
The Challenge
For many, meal delivery services still evoke images of strict diets, bland food, and boring menus. But Body Chief proves it can be quite the opposite! Thanks to their work, every morning thousands of customers find at their doorstep healthy and delicious meals tailored to individual needs and ready to support them through a day full of challenges.
But perhaps the simplest way to sum it up is with our client’s slogan:
Body Chief. Not a diet. Lifestyle.
So how do you bring that to life on screen? Let us explain…
What We Did
As part of the campaign, we produced a 30-second TV commercial featuring Julia Wieniawa in the lead role, following her through a day packed with challenges. The spot was brought to life by the production house GoldenProduction.
Julia, a young, ambitious, and busy woman juggling multiple projects, is constantly on the go. No matter where she is or what she’s doing, there’s always one sure thing by her side. You guessed it — her Body Chief bag, filled with delicious meals packed in convenient boxes.
By naturally following her life, we were able to show that even the busiest of days can perfectly align with healthy and tasty food that’s ready to go wherever and whenever you are.
The campaign launched on January 1, 2023 — because let’s be honest: New Year … new campaign!
You can catch a glimpse at the results of our collaboration during commercial breaks on TV, across digital platforms (including Body Chief’s social media), and even in the Warsaw subway.
