Hot news is coming from across the country. Eduscho coffee has suddenly appeared on Polish streets, surprising passersby. The events have already been recorded by 5 influencers in 5 cities.
The Challenge
Launching a new product is always a challenge—especially when it’s coffee, in a market that’s already overflowing with options. That’s why we knew Eduscho’s debut had to be spectacular. The idea had to be just like the coffee itself—strong, original, and full of flavor. In short, through our social media campaign, we wanted Poles to fall in love with the Eduscho brand!
What Did We Do?
Go FOOH or Go Home
Coffee is all about taste and aroma—it’s a full-on sensory experience. But how do you convey that through a phone or laptop screen? With emotions and rich visuals. We tapped into the hottest and most spectacular trend in marketing right now: FOOHs. Fake Out Of Home is a next-level twist on traditional OOH (Out Of Home) advertising. It uses computer-generated imagery (CGI) to create content that feels more real, immersive, and visually captivating. Our FOOHs featured hyperrealistic animations of the product, delivering an engaging experience that stirred the senses—just like a fresh morning brew of Eduscho coffee.
Coffee Stories
Storytelling was the second pillar of our campaign. We collaborated with influencers from different cities. Why go local? Because this was a nationwide campaign, and we wanted to engage creators with insider knowledge and authentic connections to their hometowns. In their content, each influencer was surprised by a spectacular Eduscho coffee appearance in their city. And it was not just a random coffee. Its flavor and intensity perfectly matched the personality of each creator. The video series featured 5 coffee types, 5 Polish cities, and 5 influencers, so everybody can find their cup of… coffee.
As a result, Eduscho coffee made its way into 5 influencers social media: Mamokochamcie, Bulsjarz, Kaja Soboń, Damian Drzewicki, and Ania Pałka Wiatrowska, showcasing the brand’s flavor range and signature humor.
@mamokochamcie Miłość nie jedno ma imię 😉 Do mojej listy dołączyła kawa EDUSCHO. Stary, chciał nie chciał, musi się z tym pogodzić 🤣 #REKLAMA #EDUSCHO #JESTSPRAWANOWAKAWA #DOMIASTAWJECHAŁANOWAKAWA ♬ dźwięk oryginalny – Natalia i Cyprian
See it for Yourself! Check out the videos on TikTok by searching for: #EDUSCHO #JESTSPRAWANOWAKAWA #DOMIASTAWJECHAŁANOWAKAWA
And our FOOH creations are just the beginning! More projects are coming soon! Stay tuned for some delicious updates to go with your morning coffee. ☕
Want to learn more about FOOH tech? Read this article:
https://blog.goldensubmarine.com/fooh-jak-technologia-ar-i-cgi-zmieniaja-marketing-out-of-home/
