Citi Handlowy is a bank that not only provides financial support to its clients but also inspires them to discover new interests and pursue their dreams. After all, money can’t buy happiness – but a new hobby just might. That’s why it’s worth investing in one.
In the latest edition of the Citi Inspires series, people with extraordinary passions show us how the bank’s offers can support users as they embark on new adventures — in the air, on land, or in the water.
The Challenge
How do you fully showcase the capabilities of Citi Handlowy in a short video format that also encourages the audience to seek out new experiences? Since the launch of the Citi Inspires project, its format has significantly evolved. It started as a podcast and has now become an immersive, real-time experience with real people.
The Solution
A series of short videos on Facebook and YouTube show a day in the life of people with remarkable passions. These are their stories, told in their own words.
For example, we dove into the underwater world with Magda Głębicka, a diver and instructor. She shared insights on what equipment is worth investing in with the help of a loan and how to handle foreign currency payments abroad.
Wojtek “Gniazdo” Pawlusiak, a snowboarder with over 20 years of experience, took us on a wild ride — always with a financial plan in mind. On snow-covered slopes, “Mr. Professional” talked about essential gear that ensures a solid start.
We were lifted from everyday matters and invited to see budgeting from a bird’s-eye view by Maciej Pospieszyński, a three-time World Champion in aerobatics. He showed all the stages of becoming a pilot and how long the training takes.
Thanks to their experience and passion, they all were able to offer many practical tips — how best to get started and how to finance your plans with the support of Citi Handlowy. A loan, installment plans on the card, or Citibank Global Wallet are just some of the solutions that help make dreams come true.
Dynamic shots, handheld footage, and authentic stories from the “typical day” of each protagonist came together to create compelling content with not only inspirational and educational value but also practical insights.
