Events that brought a touch of sparkle. Creative zones where you were able to do a quick glam. And tons of positive energy. That’s what Douglas’s “Festival Vibes” campaign looked like.
The Challenge
How do you create communication that won’t get lost in the festival crowd? How do you express what’s playing in the soul of young people while staying true to the brand’s DNA? And finally… how do you awake emotions and bring smile to people’s faces? It sounds complicated, yet not for us.
The Solution
A touch of nostalgia plus holographic winks to the ’90s. Ticket-style designs, short and dynamic videos, all that topped up with, of course, an influencer who kick-starts the party and plays along with festival goers.
That’s how we did it across every stop of Douglas Beauty Express in Warsaw, Kraków, Gdańsk, Jastarnia and Poznań.
What We Did
We created a bold graphic design for Douglas’s unique zone, which pulled up in five different locations — all tied to large-scale music events. Eye-catching holographic elements dominated both offline and online channels.
Dynamic videos, which were released before, during and after the events, were enhanced with animated stickers inspired by ’90s aesthetics. Our presence in the heart of the beauty zone made the produced content feel alive and captured the musical-cosmetics event’s energy.
What’s more, we invited top influencer Adrianna Krysian, who acted as the eyes and ears for festival goers. During the campaign she posted 21 Instagram Stories, 1 TikTok and 4 Reels — with all togheter estimated reach exceeding 2.2 million.
Our Golden Crew also jumped into the beauty world. Admittedly — we feel right at home there. We produced festival polls with festival goers, live coverage from brand-dedicated zones and dramatic make-ups created by top Make-up Artists.
And honestly? It was simply beautiful.
