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How to handle all daily errands and keep calm? The new Nescafe 3in1 is the answer!
Challenge
To develop a concept for Nescafe 3in1 relaunching campaign. The idea behind it: encourage customers to try the latest version of the product and discover its new taste.
Our approach
In cooperation with ArtCore media house, we prepared two 30-second video spots for digital platforms. Those spots feature young adults who strugle with… „adulting”. The message is clear – sometimes things can go wrong and that’s when Nescafe 3in1 backs you up. Stir it and handle it! Its fresh, rich aroma of white coffee allows you to keep calm and face any problem.
