In the times of the coronavirus pandemic we all need a fast-speed internet to work from our home offices without any interruptions and to contact our loved ones. UPC continues to provide its clients with the high-level internet and entertainment, despite this difficult time and unprecedented circumstances.
Our goal
We wanted to communicate to our recipients that UPC workers also face many challenges and working from their home offices often creates unpredictable and sometimes funny situations. This way or another, they do their best and work as hard as they can.
Our approach
It took us 72 hours to create a spot featuring real UPC workers who showed their home offices and revealed how they manage both work and home duties. The entire execution process was handled remotely. Marcin Stobrawa, the spot director instructed every UPC worker through a video communicator, and materials they submitted were instantly edited. The on-line work was exceptionally smooth which allowed us to upload the spot to social media in an almost unbelievable short period of time.
