A 360° campaign — but not in the way you might think.
The challenge
Our task was to launch a new product: REVO 360°, the first multi-position polyurethane foam on the market. It was no easy job, as the target audience consisted of professionals who know construction inside out and already have their own tried-and-tested favourites. But we do like a challenge, so we got things moving at full flow and delivered the project from A to Z.
How did we build the campaign?
From every angle.
We started with the insight, taking a closer look at what really happens on construction sites and how the polyurethane foams available on the market had worked so far. The conclusion was clear: it takes quite a bit of contorting, stretching and improvising to fill every space on site with full precision — especially the hard-to-reach ones.
And that is exactly where REVO 360° comes in. A PU foam that works at every angle, in any position, and gives users full control over the flow.
“No more wrangling!” — this was the creative idea provided by the client, and the foundation for the entire campaign. The line hit the mark perfectly, because the new foam puts an end to awkward manoeuvres, on-site frustration and wasted product. And since “wrangling” has its roots on the ranch, we naturally took the campaign into the world of the Wild West. Its hero became a sheriff — a true professional who rides onto the construction site with a new tool for tackling even the toughest challenges. Precise, accurate and reliable.
We produced a video spot and a photo shoot, which were then used across digital, social media, printed materials and trade fair stands. Before the main campaign launched, teaser materials appeared on the website and in social media, subtly building anticipation around the new product launch.
At industry trade fairs, we also handed out creative product packs with gadgets inspired by the Western theme.
The result? Modesty aside, we can say this was one solid piece of work.
