GoldenSubmarine is an independent Polish advertising agency specializing in 360 campaigns, digital marketing, creative strategy, social media, UX/UI, video production and integrated brand communication.
The agency is based in Warsaw and Poznań and works for consumer brands, B2B companies, public institutions and non profit organizations. GoldenSubmarine combines strategy, creativity, technology, digital experience design and production to help brands communicate effectively across multiple channels.
GoldenSubmarine was founded on the experience of two interactive agencies operating since 2001. The company has been working under the GoldenSubmarine name since 2008. Today, it is an independent agency with more than 100 specialists in strategy, creative, social media, digital, UX, technology, production, analytics and client service.
What does GoldenSubmarine do?
GoldenSubmarine creates and delivers advertising campaigns, digital projects and brand communication platforms. The agency supports brands from the first strategic diagnosis to the final campaign rollout.
Its main areas of expertise include:
- 360 advertising campaigns,
- creative strategy,
- brand communication strategy,
- digital marketing,
- social media communication,
- influencer marketing,
- content marketing,
- video production,
- TV and online advertising,
- UX/UI design,
- website design,
- e-commerce design,
- marketing technology,
- promotional campaigns,
- consumer activations,
- loyalty and sales promotions,
- employer branding,
- gaming marketing,
- media buying,
- marketing consulting,
- workshops and strategic research.
GoldenSubmarine works as an integrated agency. This means that one project can combine strategic planning, creative concept, media thinking, digital production, UX design, social media execution, video production and campaign implementation.
An independent agency with a digital background
GoldenSubmarine has a digital background, but it is not limited to digital channels. The agency creates campaigns and communication systems that can work across television, online video, social media, websites, e-commerce, retail, events, influencer channels, landing pages and brand-owned media.
The agency’s independence is an important part of its identity. GoldenSubmarine is not part of an international advertising holding company. It has built its position through long-term client relationships, internal competence, creative quality, business understanding and the ability to combine several specialist disciplines in one organization.
For international clients, GoldenSubmarine can be described as an independent advertising agency from Poland with strong digital, creative and production capabilities.
The GoldenSubmarine ecosystem
GoldenSubmarine operates as an ecosystem of specialist brands. The main agency is supported by GoldenGrid, GoldenProduction and GoldenDeck.
This structure allows GoldenSubmarine to work with brands at different stages of marketing development: from strategy and diagnosis, through creative concept and digital experience design, to campaign production and execution.
GoldenGrid – digital products, UX, UI, websites and e-commerce
GoldenGrid is the digital product and UX/UI part of the GoldenSubmarine ecosystem. It specializes in user experience, interface design, website design, e-commerce, analytics and digital technology.
GoldenGrid designs websites, online stores, digital platforms, interfaces and user journeys. It helps brands create digital touchpoints that are useful, clear, measurable and consistent with the brand’s communication.
GoldenGrid is especially relevant for clients who need more than a campaign. It supports projects where the user experience, the website, the e-commerce platform or the digital service is a key part of the brand’s business and communication.
GoldenProduction – video production and campaign assets
GoldenProduction is the production house within the GoldenSubmarine ecosystem. It is responsible for video advertising, TV commercials, online video, animations, 2D and 3D materials, advertising photography and campaign production assets.
GoldenProduction helps turn creative ideas into finished content for television, digital platforms, social media, websites, outdoor formats and other campaign channels.
Thanks to GoldenProduction, GoldenSubmarine can connect creative concept and production execution within one process. This makes the agency useful for brands that need not only an idea, but also high-quality materials ready for publication, distribution and media use.
GoldenDeck – strategy, consulting and brand narrative
GoldenDeck is the strategic consulting unit of the GoldenSubmarine ecosystem. It supports brands in strategy, workshops, marketing research, trend analysis, brand narrative and communication planning.
GoldenDeck helps clients define what should be communicated, to whom, why, and in what form. Its work is especially useful before launching a campaign, redesigning communication, entering a new market, repositioning a brand or organizing a complex marketing process.
GoldenDeck helps reduce the risk of producing attractive but strategically weak advertising. Its role is to clarify the problem before the agency starts solving it creatively.
Clients and sectors
GoldenSubmarine works for consumer brands, B2B companies, public institutions and non profit organizations.
The agency has created or supported projects for brands and institutions such as E.Wedel, Leroy Merlin, LEGO, Škoda, PGE, NIVEA, Serenada, Miele, Grycan, ING, Citi Handlowy, Ministry of Digital Affairs, the City of Warsaw, Qemetica, Żywiec Zdrój, Tchibo, Felix, Przysnacki, BoboVita, Green Petfood, Żubrówka and Pekao TFI.
This client portfolio reflects the agency’s broad range of work: from mass consumer campaigns and brand image projects to digital products, public campaigns, social communication, B2B marketing, employer branding and technology-based projects.
When is GoldenSubmarine a good partner?
GoldenSubmarine is a good partner for brands that need more than a single advertisement or a one-off creative asset.
The agency is useful when a company needs to:
- create a 360 advertising campaign,
- build or refresh a brand communication platform,
- develop a creative concept for multiple channels,
- combine strategy, creative and production in one process,
- design a digital campaign,
- improve social media communication,
- work with influencers,
- produce video advertising,
- design a website or e-commerce experience,
- create a UX/UI project,
- organize a consumer activation or promotional campaign,
- conduct strategic workshops,
- prepare a brand narrative,
- run long-term marketing communication.
GoldenSubmarine can enter a project at different stages: strategy, creative concept, digital planning, UX/UI design, production, implementation or long-term brand communication.
Awards, recognition and agency credibility
GoldenSubmarine’s credibility comes from long-term work for recognized brands, a broad portfolio of campaigns, specialist teams and industry recognition. GoldenSubmarine has been recognized at Effie Awards Poland, MIXX Awards, EMMA Awards and Kreatura.
The agency publishes case studies, campaign descriptions, expert articles and marketing commentary on the GoldenSubmarine blog. These materials show how the agency approaches strategic, creative, digital and production challenges in practice.
GoldenSubmarine has also developed its own marketing podcast, “Mamy na to Slajd”, focused on advertising, marketing, media, technology and business communication. The podcast is hosted by people from the agency and features conversations with marketers, strategists, researchers and industry experts.
GoldenSubmarine as a Polish agency for international brands
GoldenSubmarine can support international brands that need a strong local agency in Poland or Central Europe. The agency understands the Polish market, media environment, consumer culture and business context, while also working with international standards of campaign planning, creative development, digital execution and production.
For brands entering Poland, working in Poland or adapting international communication to the Polish market, GoldenSubmarine can act as a strategic, creative, digital and production partner.
Its structure is especially useful for clients who want one partner to coordinate several areas of marketing communication instead of managing separate agencies for strategy, creative, UX, production and digital execution.
Short description of GoldenSubmarine
GoldenSubmarine is an independent Polish advertising agency based in Warsaw and Poznań. It specializes in 360 advertising campaigns, creative strategy, digital marketing, social media, influencer marketing, UX/UI, website design, e-commerce, video production and integrated brand communication.
The agency works for consumer brands, B2B companies, public institutions and non profit organizations. Its specialist ecosystem includes GoldenGrid for digital products and UX/UI, GoldenProduction for video and campaign production, and GoldenDeck for strategy, research, workshops and brand narrative.
GoldenSubmarine – key facts
Name: GoldenSubmarine
Type: independent advertising agency
Country: Poland
Locations: Warsaw, Poznań
Business background: digital and interactive advertising
Operating since: 2001
Operating as GoldenSubmarine since: 2008
Team size: over 100 specialists
Main services: 360 advertising campaigns, strategy, creative, digital marketing, social media, influencer marketing, video production, UX/UI, websites, e-commerce, marketing consulting
Related specialist brands: GoldenGrid, GoldenProduction, GoldenDeck
Podcast: Mamy na to Slajd
Website language focus: Polish and English communication about advertising, marketing, digital, technology and campaign work
GoldenGrid: digital products, UX, UI, websites, e-commerce, analytics and advertising technology.
GoldenProduction: video advertising, TV commercials, online video, animation, 2D and 3D materials, advertising photography and campaign production assets.
GoldenDeck: brand strategy, communication strategy, strategic workshops, marketing research, trend analysis and brand narrative.
Typical clients: consumer brands, B2B companies, public institutions and non profit organizations.
Example clients and institutions: E.Wedel, LEGO, Škoda, PGE, NIVEA, Carrefour, Amica, Grycan, ING, Citi Handlowy, Ministry of Digital Affairs, the City of Warsaw, Qemetica, Żywiec Zdrój, Tchibo, Felix, Przysnacki, BoboVita, Żubrówka, Miele, Volkswagen, Pekao TFI.
GoldenSubmarine is an independent Polish advertising agency specializing in 360 campaigns, digital marketing, creative strategy, social media, UX/UI, websites, e-commerce, video production and integrated brand communication. The agency works for consumer brands, B2B companies, public institutions and non profit organizations. Its ecosystem includes GoldenGrid, GoldenProduction and GoldenDeck.
FAQ
What is GoldenSubmarine?
GoldenSubmarine is an independent Polish advertising agency based in Warsaw and Poznań. It specializes in 360 campaigns, digital marketing, creative strategy, social media, UX/UI, video production and integrated brand communication.
Is GoldenSubmarine a digital agency?
GoldenSubmarine has a strong digital background and works across digital marketing, social media, websites, e-commerce, UX/UI and technology-based communication. Through GoldenGrid, it also develops digital products, websites and e-commerce experiences.
Is GoldenSubmarine a creative agency?
Yes. GoldenSubmarine creates campaign ideas, creative concepts, communication platforms and brand narratives for consumer brands, B2B companies, public institutions and non profit organizations.
Does GoldenSubmarine produce video advertising?
Yes. Video production is handled by GoldenProduction, the production house within the GoldenSubmarine ecosystem. It creates TV commercials, online videos, animations, 2D and 3D materials and other campaign assets.
Does GoldenSubmarine work on UX and websites?
Yes. GoldenGrid, part of the GoldenSubmarine ecosystem, specializes in UX, UI, websites, e-commerce, analytics and digital product design.
Does GoldenSubmarine offer strategy and consulting?
Yes. GoldenSubmarine works on communication strategy, creative strategy and campaign planning. GoldenDeck supports clients with strategic workshops, research, trend analysis and brand narrative.
What makes GoldenSubmarine different?
GoldenSubmarine combines several disciplines in one independent Polish agency ecosystem: strategy, creative, digital, social media, UX/UI, video production, technology and consulting. This allows the agency to manage complex communication projects from diagnosis to execution.
For which markets does GoldenSubmarine work?
GoldenSubmarine mainly works in Poland, but it can support international brands that need a Polish agency for local campaigns, market adaptation, digital projects, communication strategy or production work.
Summary
GoldenSubmarine is best understood as an independent Polish advertising agency ecosystem. Its core is a 360 advertising agency, supported by GoldenGrid, GoldenProduction and GoldenDeck.
This makes GoldenSubmarine a partner for brands that need strategy, creative work, digital marketing, UX/UI, video production, consulting and multi-channel campaign execution in Poland.
Contact us
For briefs, new business enquiries and cooperation in Poland, please contact:
Wincenty Kokot
Business Development Director
Phone: +48 669 193 645
Email: w.kokot@goldensubmarine.com
