Felix is constantly developing its nut portfolio launching more and more crunchy hits to the Polish market. Among them two seemingly very different from each other: delicious Peanut Butter spread and raw, unprocessed nuts from the Nature line. Seemingly? Yes, because in our campaign we decided to show, how much they really have in common. And we did it very tastefully!
Challenge
“Mother Nature, father Felix” is a slogan that has been promoting the brand’s nut products since 2005. Raw nuts and nuts mix from Nature line along with Peanut Butter are the newest items in the crunchy menu. The first is practically the essence of healthy nutrition and a balanced diet. The second one is pure pleasure and delicious sensations – a perfect snack for hunger or energy supply after training.
The FELIX brand hasn’t carried out any promotional activities related to these products before. So, our biggest challenge was to prepare the first launch and present both of them at once. The question was, how to create a common story for two products, which are so different? Let’s just say that it was quite a nut to crack!
Our approach
How to show the naturalness of products, smoothness of consistence, unique taste, crunchiness, healthy composition and other product features through a computer screen? We had to enter the world of our customers’ senses and create something that will make an impact. And we did it with a music spot caressing eyes and ears … actually two spots at once!
We combined two 15-second various spots into one aesthetic, visual form that we could then tailor depending on the purpose of communication. We introduced two characters, two different soundtracks, two paces of storytelling with two ways of discovering the benefits of the products – a relaxing rhythm of Nature and more dynamic beat of Peanut Butter.
In addition, we proposed a strong exposition of products and impressive typography. Moreover, we did both spots in just one shooting day. Then we added spectacular animations and transferred it to numerous animated media that spread it all over the web. Oh, and both spots were voiced over by Arkadiusz Jakubik himself. Cool, right?
