For the last 15 years, ŠKODA together with Tatra Volunteer Search and Rescue organization make sure everybody visiting Tatra Mountains is safe. Reliable, 4-wheel drive vehicles support rescuers and never let them down, even in the most difficult conditions. Our campaign showcases the innovative and modern technology offered by ŠKODA; technology that takes care of everything that matters – whether in the mountains or on urban “paths”.
Challenge
Conducting a campaign which would be coherent with the ongoing activities under the slogan „ŠKODA. Everything that matters” and present the KODIAQ model with 4-wheel drive in an extreme Tatra mountains road conditions as well as on regular roads.
Our approach
We prepared a 30-second long TV spot featuring ŠKODA 4×4 in action, facing both mountain and city challenges. We wanted to emphasize that ŠKODA’s experience and technology is appreciated by all drivers- from Tatra rescuers to “regular” city drivers. The campaign was consistent with other „ŠKODA. Everything that matters” activities and was complemented by relevant digital formats and a landing page where all ŠKODA 4×4 cars were presented.
