Alior Bank’s “Account for Young” (Konto dla Młodych) product is already well-known, trusted and convenient. But this time, however, we’re showing it from a different angle: through a lively story set in the everyday lives of young people.
The new campaign under the slogan “Confident of Our Way All the Way” (Pol. Pewni swego na całego) follows a brother-and-sister team through a typical summer day.
In the Leading Roles: Siblings, a Skateboard and… Pizza!
The action takes place in a skatepark. She’s the capable older sister; he’s the younger brother still learning the ropes. They’re connected not only by family, but also by the way they handle money — using Alior Bank’s tools. There’s BLIK, TAPSTER wristbands, fast payments, a shared pizza, a quick stop at Żabka, and a whole group of friends in the background.
Everything unfolds in a unique setting of ramps and low walls, surrounded by an unmistakably urban vibe. The sense of movement and authenticity is enhanced by background characters performing skateboard tricks. It’s all tied together nicely with dynamic editing and energetic music.
The “Bowler-Hat Guy” Joins the Crew
The spot also features the iconic Alior Bank character — the Bowler-Hat Guy. This time, however, he’s not the main hero. Instead, he blends into the group of friends, spending a carefree summer day with them. He strolls through the frame, observes, and doesn’t judge. He doesn’t have to, because the young heroes have everything under control.
And we were able to achieve all that thanks to our in-house production unit, GoldenProduction.
Campaign for the Account and the App
There’s no need to explain what the Account for Young is. That’s already perfectly clear. Instead, we focused on how it’s used in practice. The spot highlights natural touchpoints with banking: a quick transfer between siblings, payment at a store, and picking up a pizza delivery.
The campaign includes a 30-second main film and a 15-second digital cut. It’s supported by a dedicated page on Alior Bank’s website where users can find more details.
Young People Are Sorted
Confident of Our Way All the Way is more than just a slogan. It’s a belief that young people can manage their finances when they’re given the right tools.
And that’s exactly what we showcase. Banking can be part of life, not something that complicates it. And how does it work? Simply, smoothly and without unnecessary fuss.
