Amica’s website has been successfully up and running for several years now, drawing clients and presenting the company’s philosophy, services and products. But the time is, indeed, flying and the expectations of the market and consumers are evolving dynamically. Being its showpiece, Amica’s website had to adapt to the new reality. Enter GoldenGrid and our special task force!
Amica’s products have always been “Designed with a human touch – with Your participation”. The company’s philosophy is the creation of useful technologies for consumers, to make their daily kitchen reality easier. The website had to follow the same approach. To build Amica’s image as a reliable brand that is close to users. To show its possibilities, extensive portfolio of high-quality products and the competitive edge. To reinforce relations with consumers and drive the conversion of potential clients from the stage of thinking, to selection and purchase of products. And all of this in simple, good-looking form … A walk in the park!
The client’s brief covered the preparation of the design and implementation of the new website for Amica’s brand in Poland, with its possible adaptation to other markets, such as Germany. A website that is cohesive in communication, both in its linguistics and graphical take.
It took several months of intensive efforts for GoldenGrid specialists to creative a comprehensive, multi-language website where it only takes several clicks to browse the brand’s entire product portfolio, get inspired to introduce changes to one’s house and quickly purchase the needed products.
The new website now sports a refreshed look and new, cohesive graphical design. The home page, all product pages and functions such as listings, the check-out, my account etc. were completely redesigned. We also introduced extensive eCommerce with new accessories and improved efficiency. The website became more intuitive and improved replies to clients. Want to see how it now works? Click away: www.amica.pl