Sand, mud, stones, gravel, water. An elevation, a sharp turn, quick downhill and again – sand, mud and stones. Such conditions on the road are a real challenge for the ŠKODA ENYAQ iV – a fully electric SUV that has been serving TOPR since this year.
Since this year so are we – GoldenSubmarine starts a 3-year cooperation based on the implementation of whole communication plan for the ŠKODA TOPR brand. We start our activities with the campaign about recruiting ŠKODA ENYAQ iV into the TOPR team.
Challenge
The safety of tourists in the Tatra mountains depends on the service of Tatra Volunteer Search and Rescue (Polish: Tatrzańskie Ochotnicze Pogotowie Ratunkowe, TOPR). Effectiveness and confidence of the organization is ensured by reliable equipment. For last 17 years ŠKODA has been constantly expanding its portfolio of TOPR cars by donating its latest models to their service.
This year, the rescuers received a fully electric SUV – ŠKODA ENYAQ iV.
Our approach
The project „ŠKODA ENYAQ iV in the service of TOPR” shows how tough and responsible work of TOPR rescuers it. We present the most important features of the ŠKODA brand, including the key aspect – safety.
The campaign created by us is based on video materials that show in what conditions ŠKODA ENYAQ iV works and how supports TOPR rescuers in their daily service.
