Does your apartment need some fixing? Introducing… Fixly.pl! First TV spot by Fixly shows how easy it is to find a repair specialist. Moreover, it’s based on recommendation!
At the beginning of September Fixly, the youngest brand of the OLX Group, launched their first tv campaign. Fixly’s slogan: „At your service”, is a clever wordplay which perfectly highlights the website’s main content: all kinds of services. Although its key categories are construction, renovation and repair works, Fixly is also a great place to find gardeners, surveyors, cleaning professionals and interior designers.
Fixly, however, is not yet another advertising website. Anybody who wants to hire a professional can advertise their needs. Professionals reply to those ads and offer their willingness to perform the task.
Our approach
We have created the “Fixly World” – a place awash with professionals who are ready to offer you various repairing, fixing or renovating services. It resembles of a magical world Wes Anderson could create: tasteful, beautiful, full of symmetry, elegant shots and designer interiors. This is where our specialists, just like actors from the magical world, perform.
GoldenSubmarine prepared the concept and was responsible for the creative part of the project. The spot was directed by Daniel Jaroszek. Executive production: One Production, media strategy and media purchase: UM (IPG Group Mediabrands). Besides the TV spot, the Fixly’s September campaign also included outdoor and on-line activities.
