Sometimes we get projects so delightful that we are like a dog with two tails, and simply don’t want to let them go. But just to be clear, such projects don’t come along by themselves. We just know how to treat our clients: by giving them good concepts! This was the case with the latest global campaign that we had the pleasure to implement for Josera – a German super premium brand offering high-quality food for cats and dogs.
Indeed, it was. Our goal was to prepare a creative concept and spot script for the global campaign promoting food for… puppies! Our creative and pet-loving heads were immediately filled with sweet concepts. The only thing left was to choose the best ideas and basing on them create cool stories which will steal the customers’ hearts. And that’s it. We can honestly say that it worked out perfectly!
How did we treat it?
The fact, that our team are dog lovers and most of us own one really helped us. In contrast to puppies, we did not have to chew long on the ideas as we had a lot of insights and experience. Anyone who owned a puppy even once knows how demanding these cute beasts are. They need constant attention, tenderness, as well as life lessons and what is the most characteristic for all of them – they bite and chew basically everything that is in their way. Therefore, it is obvious that they need proper food, adapted to their „growing” needs. The solution is Josera’s balanced puppy food, which doesn’t require any additional supplements.
By creating this campaign under the slogan „The First Right Bit” (German: „Vom ersten Bissen an”), we showed how wonderful are dog kiddos and how special and important are their needs. Our spot shows different puppies and highlights their various needs. We have proven that one of the key answers to these needs is choosing the right food. Josera’s puppy products are exactly what puppies need while they are growing!
In addition to the video, we prepared digital formats in which we presented Josera’s offer, products and the benefits of its puppy food.
And at the end – a small trigger warning: watching the spot may result in a sudden desire to have a puppy! Enjoy!