The world of pets deserves modern, functional solutions. That is why we created petrepublic.pl — a place that brings together pet owners and animal lovers. Our task was not only to design an attractive website, but also to implement a complete analytics system, enabling the Client to monitor and develop the platform based on real data.
The Challenge
The goal of the project was to create a modern, responsive website that would allow users to quickly search for content and products using filters, while giving the client a precise view of user interactions. Ensuring compliance with personal data protection regulations and preparing comprehensive reporting were also key elements of the project.
Execution
We designed and developed petrepublic.pl, focusing on a clear structure and an appealing visual design. One of the key elements of the website was the Knowledge Academy — a section featuring useful articles, tips and insights that help users better understand their pets’ needs and make more informed decisions.
On the technology side, we implemented Google Analytics 4 and Google Tag Manager, configuring events such as button clicks, product filter usage, content downloads and other user interactions. We also took care of privacy by implementing Cookiebot and Google Consent Mode v2 in its advanced setup.
For the client, we also prepared a Google Data Studio dashboard, allowing them to continuously analyse website traffic, user engagement and the effectiveness of individual sections — including the Knowledge Academy.
The Result
Thanks to the solutions we implemented, PetRepublic.pl became a modern knowledge hub and community platform dedicated to the world of pets. The website combines functionality with valuable content and advanced analytics, enabling the client to develop the brand effectively and create content that truly engages users.
