Craving something new? Perfect! Check out this fresh drop from the Przysnacki brand – Snack Festival – and its campaign where we unveil a whole “New Shape of Crunching.” There are FOOHs. There are influencers… Are you ready?
The challenge
Snack Festival is a brand-new product line from Przysnacki – a name that makes snack lovers bite their lips for its crisps, puffs, chips, and crackers. This new range is aimed at younger munchers – Gen Z. Thus, it stands out with bold design, surprising flavors, and unconventional shapes, like chicken drumsticks (Grilled Chicken variant) and little tornados (Cornados variant). Snack Festival made its debut in one of the biggest retail chains – Żabka – and we supported that launch with our concept and visuals (you can read more about it here: https://blog.goldensubmarine.com/snack-festival-w-zabce-z-jakim-foohem/).
But now it’s real crunch time! A real advertising punch that shows millions of fans a completely New Shape of Crunching. With eye-catching packaging and unique 3D shapes, we wanted to visually elevate the first contact experience consumers get when opening the bag. So, we followed up on the Żabka launch and tapped into the visually stunning FOOH format – blending real footage with jaw-dropping CGI. But this time… we cranked it up to the max!
What did we do?
The campaign is built around two 15-second videos. Shot on a rooftop terrace and in the very heart of Warsaw, the spots follow a group of young people enjoying carefree moments. But as soon as they try the new Przysnacki Snack Festival snacks… BAM! A giant bucket filled with drumstick-shaped crisps or a swirling Cornados tornado that whips up a wild storm appear in front of them.
The online launch of both videos – across YouTube and social media – is supported by a nationwide, visually cohesive BTL and OOH campaign. This includes creative posters printed on lenticular foil, adding a dynamic twist.
We also shaped the social media buzz by two bonus videos created in collaboration with popular influencers. In one, the well-known Roksana “Rocksanka” Kąkolska pours out her Grilled Chicken snacks straight from the package… onto the roof of the iconic Powiśle Station building.
In another, fan-favorite Oliwia Bieniuk, while sailing along the Motława River in Gdańsk, is nearly swept away by a swirling snack tornado.
Yeah… this is the kind of stuff we shoot on our deck!
