Challenge
DORCO is a Korean company which specializes in production of razors. With its 60 years of experience, the brand quickly became a leader on eastern markets. What is worth noting, DORCO is the first company in the world that introduced a razor with six and seven blades. Although DORCO razors are available on the European market, including Poland, their presence is not as noticeable as its competitors’ products. That is why the brand needs a complete communication in social media.
Idea
To enter the man’s world, not only in the area associated with shaving. We decided to include brand communication in men’s circles of interests: our graphic creations referred to motorization, football, men’s habits and men’s perception of the world, while clever word play was based on simple, but sophisticated sense of humor.
What did we do?
We have created a new Facebook and Instagram profiles for DORCO. That was our first step to start communicating the brand’s presence on the Polish market. Our social media communication is not limited to DORCO razors and benefits they offer. It tells many other stories of a men’s world.
