ŠKODA AUTO SAFETY is a project which focuses on educating Polish drivers on safe driving, and on using the newest driver assistance systems which are available in brand’s portfolio.
Challenge
Since 2004, ŠKODA executes projects which help to improve the safety level on Polish roads. ŠKODA Auto Szkoła, ŠKODA Auto Lab and Autodrom Poznań are centers which, ever since they were established, conducted over 100 000 trainings for divers. Every participant learns how to improve their driving skills, eliminate the unwanted driving habits, and manage difficult situations when they occur on a road. Experience gained during practice also enabled to continuously expand the brand’s offer with new models equipped with the state-of-the-art safety technology, which until now, was available only in the premium class cars. Our campaign says it all.
Our approach
ŠKODA’s new campaign under the slogan „Our experience is your safety” summarizes brand’s 15-year-old engagement in improving the level of safety on Polish roads. At the same time, our goal was to emphasize that the highest level of safety depends on certain factors put together: theoretical knowledge and certain skills applied in practice – both of which can be gained from ŠKODA Auto Szkoła trainers. And in combination with the latest technology, the road safety becomes significantly improved.
